One minute, you're innocently going about your day—the next, you're in the clutches of desire. Your object of lust: a chocolate cupcake with buttercream icing. Next thing you know, you're licking frosting off your fingers.
What just happened? You were clobbered by a food craving. In a study from Tufts University, 91% of women said they experienced strong food cravings. And willpower isn't the answer. These urges are fueled by feel-good brain chemicals such as dopamine, released when you eat these types of foods, which creates a rush of euphoria that your brain seeks over and over. What you need is a plan that stops this natural cycle—and helps prevent unwanted weight gain.
The next time you're hit with an insatiable urge for a double-chocolate brownie, ask yourself these four questions to get to the root cause, then follow our